Global Assistant Brand Manager Penfolds

About the role

Reporting to the Global Marketing Manager, you will contribute to the delivery of multiple Country of Origin NPD projects across key markets and assist with the creation of impactful shopper-led pull-through programs that align with Penfolds NPD strategy and regional commercial objectives.


* Assist and lead NPD projects from concept to market, driving sell-in across regions and supporting regional launch programs for growth


* Collaborate with winemaking and PR & Partnership teams to innovate and develop limited edition NPD collaborations


* Create and implement global assets for retail, on-premise, and travel channels, enhancing NPD activation periods


* Develop comprehensive campaign toolkits and assets with Content, Media, and PR teams for new product releases.


* Support global brand plan components, working closely with the NPD & Activation team for project execution.

About you

We are looking for someone who thrives in fast-paced environments, eager to bring innovative ideas from concept to reality, and possesses a knack for managing intricate project details.

Your ability to influence, communicate effectively, and maintain agility in a constantly changing landscape will be key to your success.


* NPD Project Management Experience


* Exceptional project management skills, ensuring timely and budget-conscious execution


* A natural affinity for luxury goods or experience in the luxury sector


* Collaborative spirit, adept at conflict resolution and stakeholder engagement


* Self-driven, results-oriented, energetic, and passionate about achieving excellence

What’s in it for you


* AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023


* Access to the world’s most admired wines through our employee product allowance


* Flexible/hybrid environment to empower you to be your best


* Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe


* Opportunity to build a career across multiple functions (we’re really good at doing this!)


* Structured development programs to support your health, wellbeing and career


* “TWEforME Day” – an additional day of leave each year, for you to do you


* Meeting-free Monday mornings (we all love this!)

What’s it like to work here?

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth.  We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now!

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, T...