Senior Manager, Social Media - Power Systems & Services

Description

• Be trained and master all Schneider Electric social media practices and platforms

o Acquire training and license on all SE SM platforms, like Sprinklr, Advocacy, Word Press, SEMRush, etc

o Develop familiarity and comfort with all SE platforms and tools

o Actively participate in SE social media community meetings

o Stay up to speed on all social media developments from global team, global marketing

o Get to know local social media approaches in other Energy Management division teams and Schneider Electric country communication teams

• Oversee and guide the work of one or more Social Media Specialists focused on social media execution/publication

o Their training and mastery of all SE social media practices and platforms

o Their building and maintenance the PS&S Global Marketing team's social media calendar and repository

o Their execution and publication of Social Post, Blog post, and Video Publication

o Their Advocacy platform work

o Their Reporting tasks

o Their content creation activities and methods

o Their contribution to newsletters and highlights

o Step in to perform publication and execution during any absence of Social Media Specialist

o Be prepared and available to support with social media execution and programming yourself as necessary

• Define and own social media strategy

o Define social media objectives under context of communication, campaign, business, and division objectives.

o Build and activate a social media strategy per campaign and overall PS&S division (not just tactics and calendar) that supports the individual PS&S global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team's objectives.

o Give performance- and objective-driven recommendations for social media actions to communication specialists and campaign leaders

o Be the Single Point of Contact and internal ambassador of PS&S social media.

Participate, work closely, and enforce the guidelines and rules defined by Schneider Electric's global SM leadership team

o Maintain and regularly update knowledge of latest social media trends, tactics, and conduct and review competitor analysis to gauge effectiveness of our SM strategy and revise as necessary

• Take Responsibility for Social Media Performance

o Align to and support the creation of social media KPIs

o Work closely with Digital Marketing and Web team to ensure meaningful global and country deployment of social media actions

o Operate with an attitude of iterative performance improvement

o Make our social media social - increase engagement, interaction, conversation

o Reach Social Media targets, including quantitative targets such as volume of impressions, engagement, engagement rate, followers, and brand metrics including brand health and share of earned media.

• Plan and execute initiatives to improve social media presence and online personas of key PS&S leadership team

o Build and exec...