[Vision Care] Marketing Director, Vision Care Korea

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.

Through our expertise in pharmaceutical, medical devices and diagnostics markets, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at https://www.jnj.com/ .

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포지션 : Marketing Director, Vision Care Korea
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계열사 : 존슨앤드존슨 비전케어 (Vision Care)
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근무지 : 서울시 용산구
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근무 형태 : Regular

[Summary]

Since debuting the world's first disposable soft contact lens in 1987, J&J Vision Care has been helping patients to see better through ACUVUE® soft contact lenses.

Serving more than 60 million patients a day across 103 countries with its eye health portfolio, ACUVUE® is the worldwide leader and #1 contact lens category leader in Korea.

Marketing Director, Vision Care Korea, has a key strategic leadership role within the Vision Care Korea Leadership Team (KLT) and organization, serving as the brand steward for the ACUVUE® brand in Korea.

Marketing Director sets brand strategy strengthens brand equity and builds assets and capabilities that leverage the size, scale, and synergies of the ACUVUE® portfolio.

As the steward of the ACUVUE® brand in Korea, Marketing Director is responsible for building brand connections with consumers, patients, eye care professionals and channel customers.

Additionally, Marketing Director is responsible and accountable for the overall Johnson & Johnson Vision Care equity, elevating our role in the overall eye healthcare in Korea.

[Responsibilities]

- Direct critical processes related to marketing plans, portfolio management and development, market research, new product launches, campaign development, marketing/portfolio performance tracking, and multi-channel marketing.

- Accountable for MTM (metrics that matter) - acquisition, activation, and retention - from precision /performance marketing, digital, social and CRM, and content development across all consumer/patient and professional touchpoints.

- Deliver an integrated, end-to-end ACUVUE® Experience that is consumer/patient and customer-centric which drives category growth, increases penetration and delivers sustainable competitive advantage

- Achieve business plan objectives of sales, market share, net income, gross profit, inventory and price on an annual basis.

Manage expenses within budget.

Increase company's leadership position in the market.

- Partner closely with Sales and Commercial Operations & Strategy (COS) teams to gather input on customer needs and ensure strong alignment on marketing and commercial plans.

- Responsible for leading monthly sell-out building block planning meetings and marketin...