Vice President-Payments Marketing Strategy

Join a strategic team and shape the future of our brand.

This role offers the opportunity to lead innovative marketing strategies and make a significant impact on our market presence.

As a Vice President of Marketing Strategy within JPMorgan Payments, you will lead the development of our strategy, ensuring alignment with business goals and customer needs.

You will collaborate with cross-functional teams to drive cohesive brand messaging and innovative marketing initiatives.

You will shape our Payments proposition and push forward brand cohesion across all touch points.

Job responsibilities


* Lead the development of a distinctive strategy, identity, and voice for JPMorgan Payments


* Identify and refine the line of business' unique positioning


* Conduct and analyze research to gain insights into customer behaviors and market trends


* Partner with creative teams to translate marketing strategy into innovative campaigns


* Oversee the development and execution of multi-channel brand and product strategies


* Build and evolve Payments playbooks to uphold consistency in creative expression


* Train and educate internal teams on Payments expression standards and strategy


* Define key brand performance metrics and measure the effectiveness of go-to-market strategies


* Act as a brand champion within the organization, fostering creativity and innovation


* Collaborate with internal stakeholders to ensure brand strategies align with business objectives


* Craft and maintain a messaging architecture to ensure consistent brand promise

Required qualifications, capabilities, and skills


* 10 years of experience in brand strategy or brand management


* Proven track record of building and scaling brands, preferably with global exposure


* Experience in consumer insights and data application for strategic decisions


* Strong understanding of brand positioning, storytelling, and creative development


* Proficiency in using insights and research tools (e.g., Nielsen, Ipsos)


* Exceptional communication skills for presenting and selling ideas


* Ability to lead and manage cross-functional teams


* Strong creative thinking and ability to translate complex ideas into compelling brand stories


* Analytical and strategic mindset


* Highly collaborative with excellent interpersonal skills


* Bachelor's degree in Marketing, Communications, Business, or a related field

Preferred qualifications, capabilities, and skills


* Master's degree in Marketing, Communications, Business, or a related field


* Familiarity with customer journey mapping


* Knowledge of competitive landscape and industry trends


* Experience with brand governance and playbook development


* Ability to work in a fast-paced, dynamic environment


* Strong project management skills

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to ...