Director of Cross-Selling and Brand Collaboration

Director of Cross-Selling and Brand Collaboration

Houston, TX, USA Req #886

Thursday, September 26, 2024

Company: Flow Control Group

About Us:

Flow Control Group (FCG) is a leading solutions provider focused on technically oriented products and services for the flow control, fluid handling and process, and industrial automation sectors with 160 locations throughout North America.

As a critical intermediary between over 3,000 suppliers and 15,000 customers, over 70 brand companies, and close to 1,700 employees, FCG's distribution and technical expertise serve an essential function in the movement of mission-critical components to a diverse array of end markets and applications.

FCG has completed more than 60 acquisitions since 2015 and today represents one of the largest and fastest-growing organizations in the industrial distribution and service provider space.

FCG provides a unique atmosphere that facilitates high-level collaborations by connecting like-minded professionals through our technology groups and operating group networks.

Visit our Website: https://flowcontrolgroup.com/

Overview:
The Director of Cross-Selling and Brand Collaboration will lead the development and execution of strategies aimed at identifying and maximizing cross-selling/collaborative opportunities across multiple internal brands.

This individual will take a 360-degree approach, working closely with sales teams to unlock hidden potential within current customer relationships, ensuring that all relevant products and services are leveraged to meet customer needs.

They will provide sales training, foster collaboration between brands, use data-driven insights to optimize opportunities and maintain platforms that allow for ease of business transactions.

Key Responsibilities:


* Develop and implement cross-selling strategies that promote collaboration between internal brands and identify opportunities within existing customer bases from a holistic, 360-degree perspective.


* Train and guide sales teams on how to evaluate and identify areas of untapped opportunity within customer accounts, focusing on comprehensive solutions and product/service integration.


* Serve as a connector between sales teams, customers, and internal brand leaders, ensuring a unified approach to meeting customer needs through cross-brand offerings.


* Use data analysis and customer insights to identify gaps, opportunities, and additional value propositions, positioning multiple brands within the same customer ecosystem.


* Collaborate with marketing and communications teams to create targeted messaging that highlights the value of a multi-brand approach for existing customers.


* Monitor and report on the effectiveness of cross-selling efforts, using feedback and data to continuously optimize strategies and improve results.


* Work closely with the marketing team to maintain and develop new platforms and needed materials.


* Strategically create new channels t...