Associate Product Manager

Summary

The Associate Product Manager is responsible for guiding the success of the Infection Control & Guidance product lines.

This position supports product managers during market evaluations and throughout the product development process, including lifecycle management of the product.

The Associate Product Manager coordinates the development and execution of the product portfolio, working closely with cross-functional teams in Engineering, Marketing, Sales, Manufacturing, and Regulatory to develop and deliver products which fit the needs of the market, implement effective go-to-market strategies, and maximize brand exposure.

Key Duties and Responsibilities include the following.  (Other duties may be assigned.)


* Product Portfolio
+ Provide inputs and assistance to product roadmap creation and adaptations.
+ Serve as internal voice-of-customer to drive projects through the product development process.
+ Coordinate product line expansion evaluations and sustain product line updates to maximize product life.
+ Oversee product lifecycle programs including customer notification process for new product announcements and EOL programs.
+ Contribute approved content for Marketing Communications utilization in brochures, tradeshows, advertising and digital marketing efforts utilizing internal document control and review process.
+ Manage release process globally to allow internal and OEM ordering.
+ Participate in internal and external training activities for new product launches with material development and support to ensure correct product information sharing.
+ Seek opportunities to expand supported product line(s) to attain new users, new use cases or performance expansion.


* Product Positioning, Pricing, & Segmentation
+ Assist with pricing decisions and reinforcement of pricing strategy with stakeholders along with execution in price book tool.
+ Analyze product sales metrics and profitability for executive level summaries.
+ Understand key sourcing avenues, lead-time activities, and identify product cost-out opportunities.
+ Study customer product usage & purchasing ability.


* Sales/New Business Opportunities
+ Collaborate with sales channel managers to develop full understanding of sales drivers and trends.
+ Provide internal & external product training to ensure adequate support of sales teams.
+ Maintain sales playbook content for latest product pricing and messaging.
+ Participate in lead-generation activities and trade shows.
+ Deliver response materials used in RFI, RFP and/or tender opportunities.


* Subject Matter Expertise
+ Perform market research and segmentation ensuring business cases and project ROI documentation is accurate and complete.
+ Be the "go-to person” for cross-functional support, providing concise product ...