Sr. Marketing Analyst - Broomfield, CO

As The Artisans of Banking, we strive to be B.R.A.V.E.

(Build Relationships & Add Value Everyday).

We recognize that in order to meet the needs of our communities, we must represent our communities.

Our success relies on creating a culture where we have diverse perspectives and a true sense of belonging.

This is a journey, and we pledge to do more than simply check the box.

When you join our Premier Members team, your benefits will include:


* Comprehensive medical insurance plan that has HRA, HSA, and FSA options


* Dental and vision insurance


* Generous paid-time-off


* 11 paid holidays


* Annual bonus (based off of annual results/scorecard each year)


* 401(k) plan with a 5% match


* Wellness program


* Tuition assistance


* 1% employee loan discount


* Employee Assistance Program (EAP)


* Life and disability coverage

What sets working for Premier Members apart?


* Career development and pathing opportunities to move into leadership roles or other lines of business within PMCU such as Commercial Lending, Finance, Marketing, Underwriting, Member Solutions, Training, Human Resources, and more.


* Supportive and engaging work environment.


* A wellness and sustainable work culture that puts family, Mother Nature, our community, and your health first.


* A work environment that encourages personal as much as professional growth, teamwork to make the dream work, and treating everyone equally.


* Studies have shown that individuals from marginalized and or historically underrepresented groups may be less likely to apply for jobs unless they meet every one of the qualifications listed.

We are most interested in finding the best candidate for the job.

We would encourage you to apply for a job at Premier Members Credit Union, even if you don’t meet every one of our qualifications listed.

This is a full-time position working 40 hours a week, hours Monday-Friday 8:00am – 5:00pm.

POSITION SUMMARY:

This position is responsible for uncovering, interpreting, and telling the story that lives within the data.

Through reporting and analysis, they support the marketing department, senior leadership, and the organization in making data driven decisions.

 ESSENTIAL FUNCTIONS:


* Oversees 1:1 direct target marketing for promotions and campaigns


* Establishes goals and objectives for campaigns and promotions


* Tracks campaigns/promotions for impact and ROI


* Conducts primary and secondary market research including focus groups, member surveys, marketing audits and competitive analysis


* Compiles, compares and analyzes membership and market data


* Manages and maintains the marketing database (MCIF)


* Conducts annual brand awareness survey


* Writes monthly reports and presentations on campaigns, promotions, and marketing initiatives for the marketing department, senior leadership team and board of directors


* Evaluates demographics, competition, ...