Marketing Coordinator

SUMMARY:

The Marketing Coordinator is responsible for overall marketing related brand support, brand awareness propagation in all markets, marketing related lead generation and supporting the new client and overall revenue growth goals of the organization in alignment with the company's ongoing sales and marketing strategies and methods.

The Marketing Coordinator collaborates with management, operations personnel and outside and inside sales representatives.

Our clients and influencers are: litigation attorneys, paralegals, legal secretaries, corporate general counsel and insurance companies.

 

ESSENTIAL FUNCTIONS:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Social media related content creation, execution and monitoring

• Mass email campaign design creation, execution and reporting of results/metrics.

• Creation of print/online advertisement design.

• Creation of printed marketing content/materials.

• Design, creation and coordination of the production of marketing related promo items.

• Maintaining inventory and distribution of, marketing promotional items to offices and Account Executives.

• Collateral distribution

• Research of local and national association events.

• Coordination and completion of association event registration and support

• Maintenance of sales team association event calendar and event ROI calculation.

• Website content management support

• Digital ad management and reporting.

• Communicate and collaborate effectively with other members of the organization at all levels.

• Compliance with all company policies

 

 

COMPETENCIES, SKILLS AND ABILITIES

• Familiarity with the latest, trends, methods and technologies related to electronic, web based and social media related marketing.

• Strong computer experience and time management skills are required.

• Working knowledge of CRM systems is required.

• Solid knowledge and experience with MS office, Outlook, Excel, PowerPoint and web-based demonstration tools is required.

• Solid knowledge and experience with the Adobe family of products, including Photoshop

• Knowledge of and experience with Hootsuite, Salesforce.com and ExactTarget/Marketing Cloud highly desired.

• Excellent communication skills (written and verbal).

EDUCATION / EXPERIENCE

• Bachelor's Degree in marketing, communication or business.

• 3+ years of prior direct experience in marketing role with a proven track record of activities and ROI creation.

SUPERVISORY RESPONSIBILITIES:

This role is not a supervisor position.

 

LANGUAGE SKILLS

Ability to effectively present information and respond to questions from internal and external customers whose first language is English.

 

CERTIFICATES, LICENSES, REGISTRATIONS

None

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform...