SVP, North America Local Sales

ABOUT THE ROLE AND OUR TEAM:

As the Senior Vice President of North America Local Sales, you will lead and inspire a high-performing sales organization focused on selling online subscription advertising space on The Knot and WeddingWire brands to wedding and event-related small businesses across the United States and Canada.

This role is pivotal in driving revenue growth across the full customer lifecycle, from new business acquisition to account management retention and growth strategies.

You will oversee a sales organization of approximately 230 individuals who are dedicated to achieving monthly sales targets and delivering an exceptional customer experience to our advertising vendors.

You will strategically partner with leaders within Operations, Enablement, Marketing and Product to optimize sales processes, drive performance, and enhance customer experience.

RESPONSIBILITIES:



* Lead and mentor a large sales organization, providing strategic direction, coaching, and development opportunities to drive performance and achieve revenue targets


* Be the subject matter expert on industry trends, regulations, and best practices to develop and execute new sales strategies and initiatives


* Partner with Operations and Enablement teams to continue to evolve the GtM model and motion in order to meet/exceed productivity and performance expectations


* Collaborate with Operations to optimize sales processes, workflows, and technology solutions to improve efficiency and effectiveness


* Collaborate with Enablement to develop and implement training programs and tools that enhance the skills, capabilities and therefore, performance of the sales team


* Utilize data-driven insights to measure performance, identify opportunities, drive continuous improvement and provide regular updates to executive leadership


* Lead by example, fostering a culture of accountability, collaboration, and innovation


* Have a strong point of view on recruiting, onboarding, developing and retaining top sales talent, ensuring the team is equipped to succeed in a fast-paced, highly transactional sales environment


* Analyze market trends, competitor activity, and customer feedback to identify areas for growth and optimization within local markets, and collaborate with partner organizations to action


* Work closely with Marketing leaders to ensure lead generation activities, campaigns and messaging are supporting sales objectives


* Provide valuable insights from the field about customer needs, pain points, and market trends to Product and Marketing leaders to develop and evolve product offering


* Represent the company at industry events, conferences, and trade shows to promote brand awareness and foster relationships within the local wedding community

SUCCESSFUL SVP, NORTH AMERICA LOCAL SALES CANDIDATES HAVE:



* A minimum of 10 to 15 years of experience in sales, with a significant portion of time spent in progressively ...