Content & Digital Marketing Specialist

Content & Digital Marketing Specialist

Intertek's People Assurance teams empower your workforce to identify and close operational gaps and mitigate risk by assuring smart actions across your organization, is actively seeking a Content and Digital Marketing Specialist to join our Wisetail team.

What are we looking for?

Intertek Wisetail is seeking a creative and results-driven Content and Digital Marketing Specialist to join our dynamic team.

You will play a critical role in developing, executing, and optimizing content and digital marketing strategies across multiple platforms.

Leveraging your expertise in content creation, SEO, and digital marketing tools, you will enhance our online presence and drive engagement with our target audience.

Your creativity, strategic thinking, and strong communication skills will be key to developing compelling content and campaigns that align with our brand and business objectives.

About the Wisetail Team

Intertek Wisetail provides a custom branded training and communication platform built to engage today's workforce with a complete learning management system, giving customers the tools to grow their passionate workforce.

Job Title: Content & Digital Marketing Specialist

Location: Remote

What you'll do:


* Assist in the development of and own the execution of content and digital marketing strategies that align with the company's goals and brand identity.


* Own and maintain the voice of Wisetail, ensuring all content and communications align with and authentically represent our brand's voice and values.


* Create, manage, and optimize content for various digital platforms including websites, blogs, social media, and email to support demand generation and marketing team goals.


* Collaborate with internal teams to produce new or revised, high-quality content that meets the needs of our target audience.


* Conduct keyword research and use SEO best practices to increase organic traffic and improve search engine rankings.


* Plan, execute, and manage social media campaigns to enhance brand awareness, engagement, and lead generation.


* Analyze and report on the performance of digital marketing campaigns, providing insights and recommendations for optimization and proposals for creative new projects.


* Stay up-to-date with the latest trends and best practices in content and digital marketing.

This position outline is a general guideline and does not represent all encompassing details.

The position assumes that the incumbent has both the mental and physical requirements to carry out the above defined duties.

What it takes to be successful in this role:


* 3+ years of experience in content creation, digital marketing, or a related field, ideally in a B2B setting.


* Strong understanding of SEO best practices and keyword research tools.


* Excellent writing, editing, and communication skills.


* Creative thinker with the ability to generate innovative content ...