Brand Manager Nicorette Nordics

Description

Kenvue is currently recruiting for a:

Brand Manager, NICORETTE Nordics

This position is based at our High Wycombe office (hybrid working policy)

Who We Are

At Kenvue, we realise the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

We now have a great opportunity for an Assistant Brand Manager to join our Consumer business.

Working within the Marketing Team you will be responsible for driving the NICORETTE brand in the Nordics, reporting to the NICORETTE Marketing Manager, Nordics.

What you will do

• Drive the growth of the NICORETTE brand across the Nordics and deliver excellent execution as per the new global operating model

• Support the delivery of the in-year full P&L and share targets

• Adapt and deploy effective creative campaigns and toolkits delivered by the Nicorette BDT (Brand Development Team)

• Lead on media campaign planning and deployment including digital first initiatives across the Nordics.

Working with our media partner to identify and implement media optimisation and test & learns including leading annual MMM research and campaign PCAs

• Lead in generation, approval and deployment of new claims across the Nordic's, working closely with Local Brand Activation teams, Medical and Regulatory.

• Collaborate with the Brand Activation teams in the local markets to address challenges and build opportunities that unlock share & category growth profitably with key retail partners.

• Collaborate with cross functional partners to deliver excellent end to end execution

• Facilitate the Nicorette Nordic monthly sprints ensuring the team tracks and delivers against key projects

• Support launch of strategically important NPD and ensure flawless execution.

• Support on the development and optimisation of the Nicorette Nordic owned channels including leading the brands SEO and PPC strategy.

• Use analytical skills to report and analyse on key performance metrics

• Manage and report on Brand Marketing Expenditure (BME)

Experience Required

• Experience working as a Brand Manager or an experienced Assistant Brand Manager

• Marketing experience in an FMCG environment with a strong track record of performance in a matrixed organisation.

• Degree level educated or equivalent experience .

• You w...