Marketing Intern

PURPOSE AND SCOPE:

Utilizes marketing skills, knowledge and expertise to manage and coordinate assigned marketing projects, working closely with the Sales team to ensure effective execution of marketing strategies to support growth of the business.  Project responsibilities encompass the defined areas of collateral development, professional event management, market research and general marketing, expanding output capabilities and marketing department support and efficiency in all areas.

 

PRINCIPAL DUTIES AND RESPONSIBILITIES:


* Under general direction, creates marketing materials, presentations, or tools, utilizing communication expertise and insights from market research, clinical literature, internal data and various other sources to articulate and drive marketing strategy with a consistent message and style in compliance with department and corporate requirements. 


* Tracks the execution and effectiveness of marketing activities providing senior management with routine updates.


* Meets with internal customers and partners to understand specific business needs related to the marketing of the particular services and other related business initiatives and following-up and investigating areas lacking in clarity to ensure that needs are met.  Develops a project plan to define the need and the audience, develop the message/communication, determine the applicable marketing medium, and the appropriate education if needed.

Partners with operations management and sales team to ensure appropriate execution of marketing requirements for new centers or the rebranding of existing centers, communicating changes in procedural capabilities or focus and in marketing/ promoting new physicians.


* Coordinates launch and dissemination of new materials to the appropriate internal or external audience to ensure optimal reception of materials.

Contributes to, and assists with the management of creative durable marketing materials by editing, fact checking, and ensuring the pertinent source attribution.


* Uses basic electronic graphic tools, develops collateral sales aides and material inventory, tracks new inventory items to ensure the availability in the required quantities, and communicating the availability of new items to appropriate parties. 


* Coordinates with external vendors and IT to ensure the appropriate and timely exchange of information regarding inventory.


* Enhances the efficiency of the collateral marketing communication process by maintaining an in-depth understanding of service lines, patient profiles, market conditions and procedural trends to reduce inaccurate assumptions about disease processes, procedures offered / performed, growth in particular treatment modalities.


* Organizes, summarizes and submits new collateral materials to the pertinent management review team.


* Facilitates a pre-review if determined to be necessary and documents to expedite the process and increase accuracy and val...