Manager Brand Marketing

Are you a versatile marketing professional ready to use your expertise to continue to add to the legacy of excellence the RIDGID and Greenlee brands exemplify by elevating their product awareness and exposure?

As industry leaders in their respective categories, RIDGID and Greenlee have a rich history of developing and optimally launching award-winning and industry-changing products and solutions.

As the Brand Marketing Manager you will build on this by actively planning and engaging in public relations and social media efforts, including developing media and industry relationships and crafting or designing messages or collateral that are aligned with our core communications strategies and brand guidelines. 

This critical role is part of a dynamic global environment and will work closely with Product Management, Sales, HR, Engineering, Operations, and Leadership.

You will also serve as a representative of our brand in interactions with our distributor partners, end users, trade organizations, media outlets, social influencers, and among others.

Your ability to collaborate and foster relationships with these outside partners and internal teams is critical to the success of this role.

We look forward to seeing your application!

In this Role, your Responsibilities Will Be:


* Scout, lead, and improve earned media opportunities using traditional and new PR mediums including press releases, podcasts, media tours, storytelling, and encouraging opportunities with industry associations.


* Pitch story ideas to relevant trade media outlets, associations, influencers, and local/national/trade media in engaging ways.


* Review analytics and build reports, leverage the data learned to make data-driven decisions in media efforts. 


* Lead all brand-related industry sponsorships and partnerships, including planning and driving relevant events, donations, or other collaborations.


* Serve as the event management point person for all Elyria-based brand-related events, including trade shows, customer events, community relations/events, media visits, etc. 


* Apply all established processes, including brand standards and field books.

Own, update and distribute ProTools brand documents and other standardized branded materials. 


* Assist in driving a performance focused social media strategy.


* Develop engaging content, graphics, or other creative collateral to help resonate with target audiences and differentiate the brand through visual storytelling


* Assist in developing engaging content across social channels for media and influencers.


* Run the branded online premium store, including selecting brand-appropriate products

Who You Are:

You build partnership allowing others across the organization to achieve shared objectives.

You optimally communicate in various settings: one-on-one, small and large groups, or among diverse styles and position levels.

You provide appropriate mentorship and direction based on p...