US Marketing Manager, VELYS™ Spine; J&J MedTech

VELYS™ Digital Surgery, part of DePuy Synthes, is recruiting for a US Marketing Manager, VELYS™ Spine.

This position can be based out of Palm Beach Gardens, Fl., Raynham, MA,.

or Boston, MA.

under a hybrid remote/in-office schedule.

DePuy Synthes, part of the Johnson & Johnson MedTech Companies, provides one of the most comprehensive orthopaedics portfolios in the world.

DePuy Synthes solutions, in specialties including joint reconstruction, trauma, craniomaxillofacial, spinal surgery and sports medicine, are designed to advance patient care while delivering clinical and economic value to health care systems worldwide.

For more information, visit www.depuysynthes.com or follow us on LinkedIn .

The Manager, VELYS™ Spine US Marketing will lead the US Downstream marketing efforts to deliver on market readiness activities through multiple market channels intended to drive the awareness and adoption of new technologies within the DPS portfolio.

This position will be the owner of marketing-sourced pipeline for Velys™ Spine and be responsible for leading the strategy and execution of all demand generation related programs which include (but not limited to) in-person and virtual events, paid & organic social, content syndication, and lifecycle marketing programs with the goal of increasing market awareness and generating demand to accelerate pipeline and sales growth.

The individual will drive pipeline and revenue growth through best-in-class demand generation tactics, campaigns, execution by partnering with the capital sales, US customer success, sales ops, and product marketing teams to set the vision for compelling multi-year demand generation strategies.

He/She will be responsible for designing and executing the brand launch of Velys™ Spine, creating product awareness, and accelerating category demand for products under the Velys™ Spine umbrella.

The role requires a data-driven sales mindset with deep expertise in measuring, tracking and reporting on demand generation programs.

The position will report to the Director, VELYS™ Global Marketing.

Primary responsibilities:

Strategy Development & Campaign Management


* Develop and implement a multiyear demand generation strategy for Velys™ Spine aligned with overall marketing and business objectives.


* Assist in driving U.S.

spine market share by planning, executing, and optimizing multi-channel demand generation campaigns across product lines and US geographies to generate high-quality leads.


* Develop and implement an actionable demand generation strategy for unique portfolio products along all stages of the customer buying process through compelling targeting campaign assets

Lead Generation


* Take ownership of the marketing CRM to closely monitor financial performance against established benchmarks.

Implement data-driven strategies to enhance revenue opportunities and capital footprint expansion.


* Implement lead generation programs to drive marketing-s...