Brand Manager - Kleenex

Brand Manager - Kleenex

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

The Brand Manager is a skilled marketer accountable for spearheading design-driven innovation and brand experience for the Kleenex® brand Kimberly-Clark North America business.  The desired outcome is sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain.

As a Brand Manager, you will focus on the consumer and put them at the center of everything you do.

You will work with and influence cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales.

This role reports to the Senior Brand Manager.

In this role you will:


* Lead closer-in innovation projects including final product design, full go-to-market plans, creative toolbox, claims, benefit visualizations, supply chain plans


* Understand all levers of the P&L, be proactive in identifying marketing line-item opportunities


* Build strong commercial plans to help the business grow and win with the consumer


* Integrate the key marketing levers including Marketing, Innovation, Digital, IME, RGM


* Partner closely with the Strategy & Innovation team and Business Delivery & Execution team


* Develop consumer-inspired marketing plans for traditional media, digital and retail channels


* Translate facts into inspiring insights


* Earn full trust from the leaders, peers, teams, and customers by always doing the right thing for the company, brand, consumer, and customer


* Mobilize and inspire a cross functional team, generating commitment to achieve project goals


* Consistently deliver against marketing objectives, delivering transformational results


* Set stretching goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them

About Us:

At Kimberly-Clark, you’ll be part of the best teams committed to driving innovation and growth.

We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform—so what can you do with that? There’s no time like the present to make an impact at Kimberly-Clark.

It’s all here for you at Kimberly-Clark.

Led by Purpose.

Driven by You.

About You:

You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustain...