Marketing Coordinator, Concessions International, Atlanta, GA

POSITION SUMMARY

This position is responsible for coordinating marketing activities for food and beverage for the entire enterprise.

Coordinate the implementation of marketing campaigns/initiatives from inception to completion.

Support the development of field marketing programs and provide administrative support for all marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES


* Coordinates marketing activities for food and beverage for the entire enterprise.


* Provides marketing support on Food and Beverage Menu marketing and design.


* Coordinate and maintain the design of printed marketing material (handheld menus/posters).


* Assist in the development of promotional strategies and product development (i.e.

LTO and POP design).


* Maintain relationship with Graphic Designer(s) to ensure prompt and accurate design.


* Provides operational support to locations for all digital menu boards, acts as liaison between unit, graphic designer and digital media vendor for menu updates, re-design, and maintenance.


* Maximizes standardization of common item specifications and sources to minimize cost.


* Works with Concepts and Standards department to refine internal marketing processes and to identify opportunities for increased leverage through company-wide marketing initiatives.


* In conjunction with Concepts and Standards develops and maintains QR Marketing campaign for all units to include drink specials/LTO's, food pairings and special events.


* Review and maintains customer facing and nutritional labels for grab-n-go products.


* Maintains database of product imagery to be used in Point-of- Sales (POS), Point of Purchase (POP) and digital display marketing.

Performs all other responsibilities as directed by the business.


* Coordinate social media presence - Facebook/Instagram/LinkedIn. 


* Participation in monthly field calls and track and process invoices relating to marketing projects.


* Maintain knowledge of current marketing trends and best practices in online marketing and measurement.


* Perform other duties as assigned.


* Assists restaurant operations with marketing and merchandising and meeting marketing challenges.


* Oversees the maintenance of New Brand Analytics Customer Service database, assists operations in engaging with customers and provides status reports.

QUALIFICATIONS

The qualifications listed below are representative of those required to successfully perform the essential duties and responsibilities of this position.

Education and Experience:

Bachelor’s degree in Marketing or related field from an accredited college or university.  A minimum of 2 years of professional level marketing in restaurants, branded products, or similar field an equivalent combination of education, training, and experience.

Experience in Hospitality/Restaurant preferred.

Knowledge, Skills and Abilities:


* Advanced verbal and written communication skills; a...