Senior E-Commerce & Digital Media Manager

Senior E-Commerce & Digital Media Manager

Job Description

Senior E-Commerce & Digital Media Manager

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In your Senior E-Commerce & Digital Media Manager role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

Role Overview & Primary Accountabilities:


* Ecommerce Marketing Management:
+ Mentoring innovative and data-driven digital marketing strategies to achieve brand/ e-commerce objectives, increase platform traffic, and induce conversions performance via optimized e-commerce media sufficiency/ efficiency/ effectiveness, and seamless shopper experience.
+ Overseeing planning, execution, and optimization stages of digital advertising campaigns across multiple media channels, including search engines, social media, display advertising, and affiliates.
+ Leading digital media strategies with internal cross-functional teams and external stakeholders to unlock business opportunities via holistic recommendations of digital media interventions with optimal efficiency and effectiveness.

Scope includes eCommerce (i) on platform media (i.e.

paid search, SEO, and not limited to platform communication assets), and (ii) off platform media (i.e., social media, Youtube and not limited to CRM campaigns).
+ Inspiring digital innovation across existing e-Commerce channel, Quick commerce channel, social commerce channel, and not limited to Omnichannel.



* Brand Media Consultation:
+ Consulting digital media strategies development with cross-functional teams and external stakeholders by mentoring digital media interventions for optimal efficiency and effectiveness.

Scope includes bridging between internal brand marketing team and external media agencies across the stages of campaign planning, execution, postmortem, and monthly/ quarterly media review.



* Digital Marketing Ecosystem/ Capability Development:
+ Building a dynamic digital ecosystem that enables effective digital partnership, operation, and knowledge exchanges among stakeholders.

This includes media agency management, media review/ reporting cadence, and not limited to expertise coaching in digital analytics management.
+ Leading Quarterly Media learning forums with regional/ agency partnership to foster professional growth in digital marketing space.
+ Stay updated with industry trends, emerging technologies, and best practices in digital marketing, e-commerce, and consumer/ shopper behaviors.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark...