Assistant Brand Manager

About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people.

Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

 

What’s in it for you


* Attractive remuneration and healthcare benefits 


* 20 days of paid annual leave per year


* Flexible work arrangement to support your wellbeing 


* Outstanding career development opportunities to realise your full potential 


* Collaborative and inclusive culture where people and performance thrive 

 

About the role

The ‘Assistant Brand Manager’ is responsible for supporting and driving the planning and performance of the regional marketing program for Treasury Premium Brands, in aim of increasing brand equity and exploiting marketing opportunities.

The TPB portfolio consists of trademarks such as 19 Crimes, Wynns, Squealing Pig, Wolf Blass, Matua, Pepperjack, Beringer, Beaulieu Vineyard, Lindeman’s and more.

The Assistant Brand Manager will support in the management of selected brands, each with a rich story and strong brand awareness both in Asia and globally.

Success for the role will be achieved through collaboration, planning, effective strategies & best in class execution, to maximize long term potential, whilst also delivering on short-term targets in partnership with the customer marketing and sales team.

Equity


* Be the voice and custodian of selected key Priority Brands in the TPB business cross-functionally. 


* Support the development and execution of a clear regional brand plan (1 – 3 year) for Asia.


* Support and drive the implementation of an omni-channel approach to all planning and initiatives.

 


* Interpret and apply insights gained from market research – category and consumer, in order to make informed brand building decisions. 


* Evaluate and report on brand performance using internal and external data sources (value, volume, share and consumer awareness). 


* Work closely with Customer Marketing, Sales and Finance teams to fully activate and amplify brand plans. 


* Support the achievement of brand equity KPI’s through the execution of marketing initiatives.


* Participate in sales activities including but not limited to consumer events and customer m...