Senior Brand Manager - Strategy and Innovation, Huggies Wipes

Senior Brand Manager - Strategy and Innovation, Huggies Wipes

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In your Senior Brand Manager, Strategy & Innovation (S&I) role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Brand Manager, S&I will lead brand building initiatives across North America for the Huggies® Baby Wipes portfolio as well as develop, gain support and lead 3-5 year strategy & innovation plans.

In this role you will assist in directing the work of Strategy & Innovation Brand Manager while also leading and influencing cross-functional partners in a matrix organization.

Core Responsibilities:


* Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market


* Lead development of the Strategic Business Plan, guiding brand priorities over the three year horizon


* Creation and refinement of foundational brand tools, including Brand Architecture and Demand Spaces


* Coordination of Huggies North America Baby Wipes brand strategies and priorities with adjacent categories


* Collaboration with Global to drive scale and consistency of front end innovation development


* Development of the sustainability roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and evolving regulatory environment


* Inform the long-term capabilities needed to continue share leadership on the category, grounded in consumer need

We are seeking a passionate innovator who has the ability to stretch across multiple areas in our organization.  Additional Experiences:



* Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers


* Development of Brand Operating Plan and Annual Business Plans


* Development of brand building initiatives including brief development and execution of commercial programs in partnership with media and creative agencies.


* Understanding of distribution, pricing, shelving and merchandising (DPSM) to deliver best in class execution and growth with a focus on specific channel and customer dynamics


* Consumption and shipment forecasting for brand with an understanding of managing risks and opportunities and associated gap closing activities


* Effective management of an Advertising and Consumer Promotion budget


* Business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test mark...