Penfolds Customer Marketing Manager- Japan

About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people.

Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company. 

TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

What’s in it for you


* Attractive remuneration and healthcare benefits 


* 20 days of paid annual leave per year


* Flexible work arrangement to support your wellbeing 


* Outstanding career development opportunities to realise your full potential 


* Collaborative and inclusive culture where people and performance thrive 

About the role (1-year contractor)

This role is responsible for the local market brand development (Japan) strives to drive success and growth, to increase demand at the distributor, retailers, and trade customers’ level.

This will include the customization of global / regional brand strategies into activities / programs, that ladder up to volume and value budgets


* Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams, and external partners in annual planning processes 


* Integrating On Premise, Off Premise and E-Commerce programs into a comprehensive brand plan and strategy


* Utilizing insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners


* Developing programs that provide a source of differentiation for different channels and retail partners


* Creating intuitive, straightforward programs that provide both information and education to consumers / shoppers 


* Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs

Specific tasks: 


* Manage market level P&L, with relevant Commercial stakeholders (Regional Sales Manager / Country Manager / Business Manager / Key Account Manager) including volume & value targets for specific programs, A&P budgeting, SOH reporting, and PO management


* Monitor market performance to identify risks and opportunities and create plans against them


* Manage agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table


* Utilize return on investment (RO...