Marketing Manager - InterContinental San Antonio (Hotel Opening)

DUTIES AND RESPONSIBILITIES:



* Support budgeted revenues and help maximize profitability within all areas of responsibility. 


* Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall objectives of the hotel


* Help identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.


* Work closely with the Hotel Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations 

Digital Marketing


* Develop digital marketing plans to increase traffic and engagement with new, prospective customers, building a “best customer” program that enables consumers to become passionate brand advocates, while also driving cross-category purchases


* Leverage the use of marketing analytics to provide insights and make recommendations to reach the customer in new ways to improve marketing ROI recommendations and overall strategies.     


* Review/Create or produce advertising, print and other media for the hotel.  Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity and are appropriate for target audience.


* Promote teamwork and quality service through daily communication and coordination with other departments.  Key departmental contacts include all hotel departments, hotel Executive Committee, and corporate/regional sales group. 


* Support and help manage the project pipeline for Food & Beverage


* Develop and maintain good relationships with officials and representatives of local community groups including the local city’s Tourism and similar organizations to drive awareness and traffic to the hotel brand website


* Work to maximize IHG system contribution:
+ Voice – IHG Voice and CRO delivery
+ GDS – system updates and production
+ OTA – market manager relationship, system updates and production
+ WEB – independent and brand.com production
+ Monitor and direct IHG Performance Marketing as appropriate


* Digital Marketing, Social Media and eCommerce focus
+ Social listening impact on key sites
+ Website SEO, PPC and overall delivery
+ Expand Social Media reach as impact on delivery expands

Communications


* Develop and refine the Brand’s "core" messages to ensure organizational consistency


* Collaborate with the General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to the corporate Public Relations Department if necessary.


* Work with Manager/Director to create communications strategies that will broaden programmatic reach and deepen impact.  Review and provide guidance on...