Digital Marketing Intern - North America Marketing & Communications

JOB DESCRIPTION

About Chubb's Internships

Internships at Chubb helps interns learn, develop, and succeed as they prepare to face the career challenges in today's high performing and fast-paced business climate.

Interns who succeed at Chubb are often considered for admission to Chubb's Early Career Development Program, the Chubb Associate Program (CAP) after graduation.

The CAP is an interdisciplinary program designed to assist in the professional development of select individuals whose performance, previous professional experience at or before Chubb, and educational achievements qualify them for consideration for admission as a Professional Associate.

The Chubb Internships are designed to include hands-on business assignments in a variety of disciplines and direct interaction with many of our senior executives.

As part of this program, you will receive:


* Targeted business training to support your career progression at Chubb.


* Technical training to deepen your skill level within your chosen discipline and an understanding of our broader industry.


* Access to additional training to compliment your professional development.

Specific Responsibilities - Digital Marketing


* Create a catalog of all data attributes for our marketing teams to use.

What they are, what they mean and how they can be used in marketing.

Help the team in marketing understand what data is in the tool, what they should look at and what we can use for marketing purposes.


* Conduct a deep dive into the competitor's website design - provide an analysis of best practice findings, leveraging SEO data & insights.


* Help monitor SEO performance to assess the impact of site side optimization efforts more effectively.

Design monthly reporting reflecting recent these SEO changes; share out in a user-friendly format for Senior Leadership.


* Establish consistent Chubb.com traffic reporting on inbound traffic & site traffic relevant across Commercial & Personal Lines.


* Create a comprehensive view of Small Business content currently on Chubb.com; what is receiving traffic volume, provide optimization recommendations.


* Provide recommendation(s) on Email Marketing creative best practices - evaluate industry best practices, work with team to help formalize playbook for the channel.

Design an analysis around content accessibility on the U.S.

Chubb.com site.

Analyze the accessibility of our website -- content, readability, proper use of headers, logical structure, etc.

Provide recommendations to improve content accessibility and overall ranking in search engines.

QUALIFICATIONS

During

ABOUT US

Chubb is a world leader in insurance.

With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients.

The company is distinguished by its extensive product and service offerings, broad distribut...