Associate Brand Manager - Media & Comms

Description

Kenvue is currently recruiting for a:

Associate Brand Manager - Media & Comms

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Senior Brand Manager Oral Care

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Associate Brand Manager, Media & Communication is the owner of the brands' national paid communications and public relation activations.

Through this strategic and critical work, the ABM of Media & Communications will support the Senior Brand Manager of Activations in the management, planning, and execution of short and long-term business and marketing initiatives.

The ABM of Media & Communications will work side-by-side with other peers as well as lead two agency partner teams to drive marketing activities and help fuel growth for the overall business.

Specific responsibilities include leading national communications strategy, public relations activities, and transcreating creative from the Global team, as well as assisting in development of business plans and execute against the business plan through various programs, all while partnering cross-functionally with sales, finance, operations, R&D, market research, agency partners and other functions necessary to accomplish strategic goals.

This role provides talent with the opportunity to expand leadership, brand management, consumer insight, analytical, and forecasting skills while shaping and leading key projects.

Core responsibilities include:


* Lead and partner with the Public Relations and Media agencies to develop communication plans and advertising to achieve business results



* Partner with Media team to monitor advertising performance to optimize return on investment



* Partner with Global team to ensure U.S.

market needs are represented in the development of assets



* Ensure connectivity among channel leads (CP, Trade, PR, Organic Social, Media, etc) to create a seamless executional plan



* Provide streamlined direction on key communications when needed by cross functional partners



* Co-own the commercialization and ...