Professional Marketing Senior Analyst - VISION CARE | SP

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Channel & Partner Marketing

Job Category:
Professional

All Job Posting Locations:
São Paulo, Brazil

Job Description:

About MedTech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness.

Learn more at https://www.jnj.com/medtech

We are searching for the best talent for a Professional Marketing Senior Analyst to be in São Paulo (SP) - Brazil. 

 Purpose:

The position of Professional Marketing Senior Analyst MKT in Johnson & Johnson Vision will report to the Professional Marketing Manager of Brazil and will lead the execution of the Professional Marketing initiatives for the ECPs (Ophthalmologist, assistants, medical societies and other stakeholders of Ophtha channel) , to contribute to achieving the proposed objectives according to the policies and guidelines of the business.

Key Responsibilities


* Lead the Implementation of professional marketing plans through strategies that promote contact lenses category the growth and consolidate ACUVUE® brand in the short, medium and long term, innovating with disruptive initiatives.


* Execution of product strategies on Ophtha (Professional) channel, definition of the message, adaptation of the promotional material (if needed), sazonal commercial offers and Dx availability   


* Analysis of KPIs metrics of focus projects in place


* Carrying analysis of the key client’s performance and product performance in Professional Channel.


* Permanent contact with the commercial area, periodically visiting customers together with sales representatives, making monthly project status presentations.


* Lead periodical meetings with PED to ensure governance of strategic matters.


* Management of the professional marketing budget and identification of cost efficiencies.

Control and adjustment of expenses according to the assigned budget.


* Lead of  NPI strategic plan for Ophthalmologists channel in partner with Product Management and PED team and guarantee flawless implementation

Qualifications:


* University Degree in Marketing, Business Administration, and/or a health-related field.


* Relevant experience in big Pharma/Health companies


* Experience in professional marketing focused in strategies and prod...