Sr. Performance Marketing Manager

Healthcare's helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model.

We connect doctors with patients who need their care.

As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high.

This means you'll have plenty of opportunities to grow and develop in your career.

Keeping healthcare healthy can be as fun as it is rewarding

The Sr.

Performance Marketing Manager will support data-driven digital marketing initiatives to drive customer acquisition, engagement, and revenue growth.

This role requires a strategic thinker with breadth of expertise across paid media channels, campaign optimization, and performance analytics.

The ideal candidate will manage marketing budgets, support cross-functional initiatives, and mentor junior team members while delivering measurable ROI across all digital marketing channels.

They will partner closely with their immediate team and the broader marketing team including paid media, content, social, lifecycle communications, product and operations.

This role will report to the Marketing Director.

Responsibilities


* Creates comprehensive annual strategic marketing plans for one business unit


* Collaborate with channel partners to develop strategies and support execution of integrated campaigns across paid search, paid social, display, and other digital channels to achieve acquisition and revenue targets


* Manage monthly marketing budget, ensuring optimal allocation and ROI across all channels and campaigns


* Collaborate with marketing analytics teams to maintain attribution models, develop reporting dashboards, and derive actionable insights from data


* Partner with creative, product, and engineering teams to optimize landing pages, develop creative, A/B test, and enhance conversion funnels


* Identify and test new marketing channels, technologies, and tactics to expand customer acquisition


* Conduct competitive analysis and market research to identify opportunities and inform strategic decisions


* Mentor and develop other marketing team members, providing guidance on best practices and campaign optimization


* Present performance reports and strategic recommendations to leadership and key stakeholders


* Stay current on industry trends and emerging digital marketing technologies


* Partner with sales teams to understand needs and develop support tools/processes to increase sales productivity and effectiveness

Qualifications


* Significant capacity and highly self-driven


* Naturally curious with an aptitude for learning


* Creative problem-solving abilities with a test-and-learn mindset


* Strong verbal and written communicator and ability to build trusting relationships with senior leadership


* Knowledge of digital advertising platforms including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic di...