Multifamily Marketing Manager

Multifamily Marketing Manager

Job Title: Multifamily Marketing Manager

Location: Greater Columbus Area

Supervisor: Multifamily Director of Marketing

FLSA Status: Exempt

JOB PURPOSE: The Multifamily Marketing Manager position works closely with corporate leadership, regional managers, and site team managers to implement marketing action plans that focus on driving traffic, renewing residents, and improving the overall customer experience.

They will do this through coaching, training and monitoring of marketing initiatives and leasing performance.

The Multifamily Marketing Manager will support & prioritize properties in the portfolio based on identified need.

ESSENTIAL DUTIES AND RESPONSIBILITIES : Includes the following but are not limited to the job specifications contained herein.

Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company .

• Focus on increasing occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets through the development and implementation of strategic marketing programs.

• Become effective and fluent in HGMC's CRM and other marketing platforms helping to connect data to improve leasing and marketing efforts and generate more leads and revenue.

• Compose marketing plans that attract the identified target audience and strategically address property business objectives.

• Maintain thorough understanding and be the internal expert on marketing programs and tools.

• Maintain a thorough understanding of market conditions and competitive landscape in assigned portfolio.

• Responsible for performance and process compliance to leasing and marketing SOPs to ensure monthly occupancy goals are met at assigned properties.

• Work directly with the Director of Marketing to develop specific strategies and marketing tactics unique to each region, sub-market, and property.

• Develop, implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive marketing strategies necessary for lease-up and luxury assets.

• Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies.

• Continually research and make recommendations on new opportunities and marketing channels in the local markets.

• Host in-person and online training on systems and various sales and marketing-related topics.

• Maintain solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media and online reputation), eBlasts, signage (on-site and off-site), on-site presentation and recommend initiatives as necessary.

• Generate excitement and enthusiasm for new initiatives and campaigns among community teams.

• Train social media strategy and execution at the property-level based on company guidelines and competitive landscape.

• Assist in impl...