Senior Brand Manager - Goodnites®

Senior Brand Manager - Goodnites®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Brand Manager will lead brand building initiatives across the U.S.

as well as develop, gain support, and execute strategy & innovation plans.

This role will directly lead a team of Brand Managers and Associate Brand Managers while also leading and influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales.

Strength in marketing, advertising, and P&L management is required to deliver growth in net sales, dollar share and improved gross margin while maintaining commitment to service across multiple channels.

This leader must demonstrate strong team development skills and champion a growth mindset culture.

In this role, you will:


* Earns full trust from the leaders, peers, teams, and customers by always doing the right thing – even when no one is looking


* Puts safety, quality, and compliance first and champions this within the organization and culture


* Demonstrated track record and acumen in identifying, cultivating, and developing talent


* Inspires and motivates the team (across functions) toward a positive future


* Mobilizes a cross functional team across organizational boundaries, generates commitment and raises performance.


* Track record of successfully meeting growth, profit and share goals in a variety of situations using a range of methods


* Aims high and sets a compelling vision of excellence


* Track record and mindset of driving step change improvements in capabilities / performance with urgency


* Skilled at reading a P&L, proactive in identifying P&L issues, translates decisive/countermeasures / actions,


* Sets stretching goals, drives fact-based decisions, anticipates external opportunities and/or threats and acts on them, self solves problems


* Demonstrated ability to build strong consumer brands that grow.  Strong marketing skills including strategic brand plan development, innovation pipeline development and development of consumer-inspired marketing plans executed across traditional media, digital and retail channels.


* Demonstrated experience in leveraging digital trends, tools and technology to build winning marketing plans that resonate with consumers in digital channels.


* Demonstrated ability transitioning facts into inspiring insights.


* Strong customer activation skills across the Distribution, Pricing, Shelving, Merchandising, and eCommerce ...