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Associate, Product Manager

About Us:
How many companies can say they've been in business for over 177 years?!
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements.

ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change.

We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

About the Role:

The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction for their assigned product portfolio with the U.S.

Defines and implements a 12-18 month product strategy that provides long-term profitable revenue growth; successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely/profitable manner; manage the current year operational plans; partner with other functions to achieve desired results.

In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products.


* Gather and analyze market information and identify market opportunities


* Introduce new products and forecast associated revenue.


* Oversee day-to-day product management activities.

Define necessary associated measures (initiation of product developments, planning the support of product launches, go-to-market measures)


* Monitor the sales and turnover development of the assigned product segments


* Manage product discontinuation roadmap


* Develop positioning messaging


* Business/category needs assessment and recommended solutions


* Oversee pricing strategy based on market demand and competitive environment


* Interface with the Global product team


* Oversee and contribute to the production of technical B2B and B2C collateral and materials


* Develop financial business cases for all new products including corporate approvals


* Provide project Leadership for cross-functional initiatives


* Develop and execute annual product promotional calendar, working closely with the Marketing, Sales, and IT teams.


* Complete all relevant documentation and get approvals from direct manager and any required leadership team members.

Documentation includes but is not limited to: the Program Data Sheet, Creative Briefs, messaging documents, sell-in/training presentations, and customer-facing materials.


* Collaborate with marketing and sales to generate ideas for campaigns.


* Experience working with Microsoft suite of products and other mainstream productivity apps (TEAMS, MIRO, ZOOM...




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