Marketing Measurement & Insights Analyst

We are seeking a Marketing Measurement & Insights Analyst to join our data-driven marketing team.

This role is crucial in transforming enterprise and marketing data into actionable insights that drive our membership growth, relationship deepening, and mission impact objectives.

The ideal candidate will have proficiency in SQL for data extraction and analysis, experience with visualization tools like Looker Studio and Power BI, and strong Excel skills for data analysis and modeling.

You will be instrumental in building and maintaining our marketing measurement framework, focusing on multi-channel campaign performance, attribution modeling, and marketing ROI optimization.

This role combines technical analytics capabilities with strategic thinking to support data-driven decision-making across our digital and traditional marketing channels.

Knowledge of digital analytics platforms, experience with campaign tracking and measurement, and familiarity with Python or R for data analysis are essential.

As we enhance our analytics capabilities, you will help implement advanced measurement solutions, including multi-touch attribution, predictive analytics for relationship-deepening opportunities, and automated reporting systems.

This is an exciting opportunity to shape the future of our marketing analytics practice.

Experience with marketing automation platforms, knowledge of statistical modeling and A/B testing, and familiarity with machine learning concepts will be highly beneficial.

If you have multiple years of experience in marketing analytics or digital marketing, you should apply right away!

Highlights:


* Drive data-informed decision-making across marketing channels


* Enhance marketing effectiveness through advanced analytics


* Support membership growth through optimized acquisition strategies


* Enable personalized member experiences through data insights


* Contribute to the digital transformation of our marketing capabilities

Experience:

    Required


* Multiple years of experience in marketing analytics, digital marketing, or related field


* Proven experience with digital analytics platforms and marketing performance measurement


* Strong background in SQL and data manipulation


* Experience with reporting on advertising data from platforms like Google Ads, Meta Ads, and DSP platforms


* Strong understanding of Google Analytics and Google Tag Manager event tagging and tracking


* Experience building and maintaining dashboards using business intelligence tools


* Track record of translating complex data analysis into actionable insights

    Preferred


* Experience with financial services analytics


* Background in attribution modeling and marketing mix analysis


* Knowledge of customer lifecycle analysis and predictive modeling


* Experience with automated reporting systems and data pipeline development

Education:

    Required


* Bachelor's degree with 2 y...