Associate Product Manager

Summary

The Associate Product Manager is responsible for guiding the success of assigned High-Level Disinfection & Men’s Health product lines, driving positive product performance in the market.  The Associate Product Manager coordinates the development and execution of the product portfolio, working closely with cross-functional teams in Engineering, Marketing, Sales, Manufacturing, and Service to develop and deliver products which fit the needs of the changing market, implement effective go-to-market strategies to drive sales, and maximize brand exposure.

Key Duties and Responsibilities include the following.  (Other duties may be assigned.)


* Product Portfolio
+ Provide inputs and assistance to product roadmap creation and adaptations.
+ Serve as internal voice-of-customer to drive projects through the product development process.
+ Coordinate product line expansion evaluations and sustain product line updates to maximize product life.
+ Oversee product lifecycle programs including customer notification process for new product announcements and EOL programs.
+ Contribute approved content for Marketing Communications utilization in brochures, tradeshows, advertising and digital marketing efforts utilizing internal document control and review process.
+ Manage release process globally to allow internal and OEM ordering.
+ Participate in internal and external training activities for new product launches with material development and support to ensure correct product information sharing.
+ Seek opportunities to expand supported product line(s) to attain new users, new use cases or performance expansion.


* Product Positioning, Pricing, & Segmentation
+ Assist with pricing decisions and reinforcement of pricing strategy with stakeholders along with execution in price book tool.
+ Analyze product sales metrics and profitability for executive level summaries.
+ Understand key sourcing avenues, lead-time activities, and identify product cost-out opportunities.
+ Study customer product usage & purchasing ability.


* Sales/New Business Opportunities
+ Collaborate with sales channel managers to develop full understanding of sales drivers and trends.
+ Provide internal & external product training to ensure adequate support of sales teams.
+ Maintain sales playbook content for latest product pricing and messaging.
+ Participate in lead-generation activities and trade shows.
+ Deliver response materials used in RFI, RFP and/or tender opportunities.


* Subject Matter Expertise
+ Perform market research and segmentation ensuring business cases and project ROI documentation is accurate and complete.
+ Be the "go-to person” for cross-functional support, providing concise product definitions responsive to on-market customer needs and opportunities....