Vice President of Marketing

Vice President of Marketing

Job Summary: The Vice President of Marketing will lead the marketing department, developing and implementing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth.

This role requires a dynamic leader with a proven track record in marketing leadership, preferably within the automotive or heavy-duty truck industry.

Key Responsibilities:


* Strategic Planning: Develop and execute comprehensive marketing strategies that align with the company’s business goals and objectives.


* Brand Management: Oversee brand positioning, ensuring consistent messaging across all marketing channels.


* Digital Marketing: Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing to produce robust lead generation.

Grow social media followings.


* Market Research: Conduct market research to identify trends, opportunities, and competitive landscape.


* Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.


* Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of creativity and innovation.


* Staff Management: Manage the marketing department staff, including hiring, training, and performance evaluations.


* Customer Feedback: Respond to customer feedback, ensuring that customer insights are integrated into marketing strategies and initiatives.


* Collaboration: Work closely with sales, product development, and other departments to ensure cohesive marketing efforts.  Provide support and marketing guidance for Operational VP’s and General Managers through collaborative experiences.


* Performance Analysis: Monitor and analyze marketing performance metrics, providing regular reports to the COO and other stakeholders.


* Public Relations: Manage public relations efforts, including media relations, press releases, and crisis communication.

Qualifications:


* Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.


* Experience: Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.


* Skills: Strong leadership, strategic thinking, and analytical skills.

Proficiency in digital marketing tools and platforms.


* Industry Knowledge: Experience in the automotive or heavy-duty truck industry is highly desirable.

Personal Attributes:


* Innovative: Ability to think creatively and develop innovative marketing solutions.


* Collaborative: Strong team player with excellent interpersonal and communication skills.


* Results-Oriented: Focused on achieving measurable results and driving business growth.

This role is pivotal in shaping the marketing direction of Peach State Truck Centers and requires a visionary leader who can drive the company’s marketing efforts to new heights.



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*Applicants ...