Senior Brand & Shopper Activation Manager

Description

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

What you will do

As Senior Brand & Shopper Activation Manager you will be responsible for leading one of the top Kenvue Skin Health brands in Poland.

You will report to Brand & Shopper Activation Lead.

Key Responsibilities:

Full responsibility for development of brand marketing strategy for annual business planning, covering NPIs launch, budget planning, media & PR communication, consumer activations, omnichannel approach

Implementation of long-term plans and NPIs pipeline for the brand(s), with close cooperation with the Regional Brand Team

Driving consumer, shopper & customer activation agenda (offline & online) for respective brand(s)

Development of communication assets, digital support, implementation of promotions and marketing campaigns for e-commerce

Conducting and coordinating trade marketing projects, including preparation of POS materials and their implementation at point of sales, offline and online respectively,

Development and execution of price & promo strategy for respective brand(s)

Post-evaluation of activities, research studies, advertising campaigns & customer's promotion

Effective collaboration with the agencies (media house, advertising agencies - ATL, BTL, research agencies, PR agency, POS agencies)

Effective communication of planned activities & sales support tools - for internal & external stakeholders

Effective budget planning & management and setting priorities based on evaluations

Close cooperation with the departments: Professional Marketing Team, Sales, Business Intelligence, Finance, Demand Planning, Co-packing in order to develop and implement brand activation projects.

What we are looking for

Marketing passion & brand love, ideally with high interest and experience in skin care or dermo cosmetics category

Strong cross-functional experience in area of brand marketing & trade marketing, with minimum 2 years of experience at similar position

Strategic thinking (short vs long term perspective, concept/ solution development, implications on total business economics)

Proven experience in NPI launches, consumer & shopper activations

Experience in working with marketing (ATL & BTL)...