Brand Manager, Brand Management Wound Care

Description

Kenvue is currently recruiting for:

Brand Manager, Brand Management Wound Care

This position reports to Senior Director, Business Unit Leader, Consumer Health Japan and is based at Tokyo.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena ® , Aveeno ® , Tylenol ® , Listerine ® , Johnson's ® and BAND-AID® Brand Adhesive Bandages that you already know and love.

Science is our passion; care is our talent.

Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

The team you will join

This position is a critical brand management role of the most authentic, and one of the biggest brands in Japan Kenvue, Band-aid.

Japan Band-aid is undisputed No.1 wound care brand in Japan, which annual business size is over 10 billion yen with a steady and healthy growth trend of CAGR103 by unleashing the wound care occasion and moment by strong consumer insight driven campaign and brand activation across the touch point.

It has a unique portfolio with mix of hydrocolloid bandage and authentic adhesive bandage, which allows robust marketing plan and portfolio management to achieve the business goal.

This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term.

This role will lead cross functional team to deliver results, also have tight engagement with Global Brand Table of Band-aid, closely work with US global & local Band-aid team to share, exchange knowledge and make exciting wound care future with scalable innovation pipeline and portfolios.

Key Responsibilities

Brand Management

Business management

- Require strong commitment and be responsible to deliver target P&L by managing both topline and bottom line, through commercial execution from ATL to BTL, in-store E2E, Innovations launch, Revenue Growth Management, along with the collaboration of cross functional team.

- Lead Brand growth strategy development both in short term and long term (3 years ) by partnering with regional/ global brand team and local stakes holders.

Marketing

- Fully responsible for E2E marketing plan development to execution as a growth engine for a brand, from new product development to local IMC creation including modern social activation, influencer management, media and PR, in-store activation in scope.

- Contribute to develop strong innovati...