Digital Media Specialist

We are seeking a highly skilled and hands-on Digital Media Specialist to join our dynamic Marketing team.

The ideal candidate will be responsible for planning, creating, launching, tracking, and optimizing digital ads and social media posts to cost effectively increase brand awareness, engagement and conversion rates.
 

Essential Functions for this Role:


* Create and maintain a social media calendar that aligns with the overall marketing and communication goals.


* Develop, implement, and manage social media strategies to increase brand awareness and drive engagement.


* Research, curate, write, edit, and publish engaging and relevant content for various social media channels, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.


* Plan, create and execute engaging digital ad campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.


* Design and create multimedia content, such as graphics, videos, animations, etc., using appropriate tools and software.


* Identify and interact with the target audience, influencers, and potential partners, and respond to comments, queries, and feedback in a timely and professional manner.


* Monitor performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).


* Analyze and report campaign performance metrics and refine strategies for increased effectiveness.


* Implement A/B testing strategies to compare different versions of ads and social posts.


* Optimize ad copy, design, and targeting to improve conversion rates.


* Collaborate with other teams to ensure branding, voice and messaging aligns with overall marketing goals.


* Stay updated on the latest social media and digital marketing trends, tools, platforms, and best practices to suggest new strategies and techniques.


* Manage social media and ad budgets to ensure cost-effective use of resources for paid campaigns.


* Conduct market research to identify new opportunities for growth and expansion.


* Demonstrate strong analytical skills, creative thinking, excellent communication abilities, and a deep understanding of digital marketing tools and techniques.