Marketing Strategy Lead - Paid Media

The Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.

As a Marketing Strategy Lead on the Paid Media Acquisition team you should be a data-driven performance marketer, to manage acquisition marketing programs designed to drive new-to-deposit, profitable household growth with Paid Media (TV, Streaming Audio, Paid Social, etc.).

This is a highly-visible role with significant interaction among cross-functional teams and leaders.

You will lead an acquisition program to build strategic campaigns, forecast returns, analyze performance, and identify optimization opportunities to deliver effective results against business targets.

Job responsibilities:


* Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results


* Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative


* Work with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance


* Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements


* Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization


* Present strategy and performance updates to senior leadership and cross-functional stakeholders


* Lead reporting including forecasting, performance, and test results

Required qualifications, capabilities and skills:


* 7+ years of marketing experience, preferably with expertise in digital marketing and paid media


* Has deep performance marketing experience in traditional and digital marketing channels


* Is experienced manager of marketing budgets, forecasts, and expected returns


* Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization


* Skilled working in a highly matrixed organization and using data to influence stakeholders and partners


* Is a fantastic partner who leads through strong collaboration; recognized as a team player


* Is data-driven and analytical, while also being a creative problem-solver


* Is focused on how marketing drives quantifiable business results


* Is vigorous and thorough in their management of details; proven ability to take initiative


* Excels at managing multiple initiatives simultaneously within tight deadlines


* Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities and skills:


* Financial services industry exper...