Commercial Marketing Lead - Fixed-Term Contract

Description

Kenvue is currently recruiting for a:

Commercial Marketing Lead - Fixed-Term Contract

Contract duration: 12 months

This position reports into the Senior Commercial Marketing Lead and is based at our Dublin office (hybrid)

Who We Are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands-including NEUTROGENA ® , AVEENO ® , TYLENOL ® , LISTERINE ® , JOHNSON'S ® and BAND-AID ® that you already know and love.

Science is our passion; care is our talent.

Our global team is made up of 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future and yours.

What You Will Do

The Commercial Marketing team is tasked with developing and executing best in class local marketing activation plans grounded in consumer, shopper & customer insight to build sustainable growth and profit.

In conjunction with the Senior Commercial Marketing Lead and the regional brand team, the Commercial Marketing Lead is responsible for the localisation and optimisation of regional integrated marketing campaigns for best-in-class execution in market.

This role will work within the Skin and Hair Health Portfolio with sole management for Neutrogena and OGX.

An integral part of the role is the proactive utilisation of data to generate key local insights and direct strategy.

Key Responsibilities

Strategic Brand Planning


* Lead the local business planning process for Neutrogena and OGX.

Provide upfront input on local requirements and assess relevancy of regional initiatives for Irish market.


* Ensure ongoing implementation of appropriate strategy for Ireland via identification of local need gaps.


* Ensure clear prioritisation on key growth drivers and making choices around appropriate investment levels.


* Set appropriate metrics & objectives and ensure that all activities meet revenue, profit and share expectations.


* Development and implementation of optimum PR and influencer strategy with local agency to drive the beauty and hair agenda including management and coordination of PR and consumer events.

Monitor the Market / Insights

• Responsible for in-depth performance tracking including in market share and internal performance metrics on channel and customer and discuss relevant actions with the Customer Account Management and Regional Marketing Teams respectively

• Provide Regional Marketing Team with competitive information & lead local challenges

• Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary

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