Regional Marketing Director

Job Description:

At Sparklight and Cable One, we keep our customers and associates connected to what matters most.

For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

The Regional Marketing Director provides leadership and oversight for marketing in an assigned division/region reporting to the Senior Director, Regional Operations.

This role will oversee team efforts to plan and carry out local and regional marketing initiatives and support strategic and tactical marketing efforts throughout the organization, driving subscriber growth at the regional level.

The Regional Marketing Director will assist with the development and alignment of local and regional marketing, advertising and promotional activities, help create and drive implementation of brand awareness campaigns and associated deliverables for website, print, digital and other media in support of marketing programs and initiatives.

The role will be responsible for monitoring reviews and reports on marketing activities, local competition, sales impact and budget execution.

The Regional Marketing Director serves as a local representative at regional marketing events, representing Sparklight with a focus on subscriber growth.

There will also be travel to support our markets throughout Nebraska, Missouri, Indiana, Kansas, Illinois and North Dakota.

The Director, Regional Marketing will play a pivotal role in shaping and executing the marketing strategy to drive growth and brand engagement within region.

What you will do to contribute to the company's success


* Oversees Marketing teams, leaders and processes.


* Works with Product and Marketing teams / stakeholders to develop strategies and manage marketing programs.


* Oversees and owns all facets of Marketing, including:
+ Market planning and analysis,
+ Brand management,
+ Customer insights,
+ Strategy development,
+ Segmentation,
+ Creative development,
+ Go-to-market strategies,
+ Channel management,
+ Customer lifecycle management and retention.


* Supports the implementation of go-to-market strategies, including product, price, promotion and place.


* Aligns Marketing's targets with sales and distribution teams.


* Works with Industry Relations & Events leadership to define, develop and execute special events, including trade shows.


* Builds and nurtures relationships with media, third-party service providers and other stakeholders.


* Directs and supports market research collection, analysis and interpretation.

Key Attributes:


* Leadership - Creates energy to secure promise of positive change, inspires others and instills confidence with credible knowledge and personal commitment, communicates directly about priorities and direction, pr...