Regional Marketing Director

Job Description:

The Regional Marketing Director provides leadership and oversight for marketing in an assigned division/region reporting to the Senior Director, Regional Operations.

Oversees team efforts to plan and carry out local and regional marketing initiatives and supports strategic and tactical marketing efforts throughout the organization driving subscriber growth at the regional level.

Assists with the development and alignment of local and regional marketing, advertising and promotional activities.

Helps creates and drives implementation of brand awareness campaigns and associated deliverables for website, print, digital and other media in support of marketing programs and initiatives.

Monitors, reviews and reports on marketing activities, local competition, sales impact and budget execution.

Severs as a local representative at regional marketing events, representing Cable One with a focus on subscriber growth.

The Director, Regional Marketing will play a pivotal role in shaping and executing the marketing strategy to drive growth and brand engagement within region.

What you will do to contribute to the company's success


* Oversees Marketing teams, leaders and processes.


* Works with Product and Marketing teams / stakeholders to develop strategies and manage marketing programs.


* Oversees and owns all facets of Marketing, including:
+ Market planning and analysis,
+ Brand management,
+ Customer insights,
+ Strategy development,
+ Segmentation,
+ Creative development,
+ Go-to-market strategies,
+ Channel management,
+ Customer lifecycle management and retention.


* Supports the implementation of go-to-market strategies, including product, price, promotion and place.


* Aligns Marketing's targets with sales and distribution teams.


* Works with Industry Relations & Events leadership to define, develop and execute special events, including trade shows.


* Builds and nurtures relationships with media, third-party service providers and other stakeholders.


* Directs and supports market research collection, analysis and interpretation.

Key Attributes:


* Leadership - Creates energy to secure promise of positive change, inspires others and instills confidence with credible knowledge and personal commitment, communicates directly about priorities and direction, practices kind candor


* Intellectual Curiosity - Has an innate desire to learn, questions the status quo, and has a genuine passion for acquiring knowledge to better themselves and the organization


* Growth Mindset - Encourages continual evolution, comfortable not being expert in everything, proven ability to empower others, fosters environment of open communications, receptive to ideas, challenges, risks


* Courage & Independent Thinking - Asserts themselves when it is least comfortable to do so, gives voice to minority opinions, persever...