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Director Brand Marketing

The Director of Brand Marketing will have the unique opportunity to help lead the strategic development and creative of the iFLY brand, including efforts around product branding architecture, brand positioning and brand guidelines.

This is a hands-on role in both the creative execution and strategic leadership of our brand.

Working with key partners, you will ensure that marketing priorities and cross-functional initiatives inform and align with the overall iFLY brand priorities, forming a more cohesive and thoughtful global brand.

Further, you will ensure that these initiatives are evaluated against brand objectives and data while providing ongoing strategic insight and guidance to cross-functional teams.

In short, you will design, help define and communicate our brand guidelines and strategies.

Duties and Responsibilities


* Support brand identity strategy and implementation, globally.


* Lead the Design and creation of new product branding, collateral templates, Powerpoint templates and overall brand visuals


* Work effectively across all marketing and channel functions to drive the creative vision and brand strategy across strategic initiatives to help iFLY build brand equity.


* Collaborate closely across the global organization to ensure every consumer strategy, message and experience is on brand, reflecting our quality and our values.


* Act as a brand evangelist, providing thought-leadership, encouragement and standard methodologies across the organization.

Work Experience and Requirements


* 10-15 years of brand strategy and brand identity experience


* Skilled in various software programs to enable the building and editing of creative concepts and ensure timely execution.


* Fluency in general business, marketing and creative concepts and workflows with a talent for communicating these to a wide variety of partners.


* Proven, excellent presentation skills and story-telling ability.


* Adaptable to change and ability to bring both big and small ideas to life, quickly through ideation and collaboration that advance brand & business objectives.



  • Rate: Not Specified
  • Location: Austin, US-TX
  • Type: Permanent
  • Industry: Management
  • Recruiter: iFly
  • Contact: Not Specified
  • Email: to view click here
  • Reference: DIREC01873
  • Posted: 2018-10-21 08:32:32 -

  • View all Jobs from iFly


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