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Senior Manager - E-Commerce

Senior Manager - E-Commerce

Job Description

Responsibilities



* Manage all aspects of the e-commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, customer service and web analytics


* Developing strategies specific for ecommerce channel for assortment planning, pricing, product gap analysis and merchandise promotion.


* Competition mapping of similar brands in the category and category analysis for understanding the market trends & sales trending,


* Analyze sell through and ensure optimum level of inventory with the partner


* Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the e-commerce strategy


* Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns


* Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing


* Manage all aspects of web analytics related to e-commerce and communicate relevant information to relevant teams


* Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability


* Identify new areas of e-commerce opportunity beyond current organizational thinking


* Optimize online assortment; distribution, product, pricing, pack size, unique SKUs


* Improve brand presence online; digital assets, product tours, reviews, brand pages


* Drive sales conversion online with targeted eCommerce shopper marketing


* Develop data analytics and insights capability to drive sales conversion online


* Identify and develop relevant consumer and/or shopper insights


* Provide project and/or marketing leadership on innovation projects


* Collaborate & coordinate with Global teams to assess future India e-tail expansion targets

Qualifications & Experience  



* Graduate degree in Marketing or Business Administration with minimum 5 years of experience  


* Tier 1/Tier 2 institutes


* Prior experience managing eCommerce activities for CPG company


* Experience with SMB products within B2B space will be an added advantage


* Proven leadership of large e-commerce projects with good knowledge of e-commerce technology and sophisticated analytics


* Outstanding analytical skills, strong experience interpreting test results & drawing conclusions


* Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

Global VISA and Relocation Specifications:

From brands such as Huggies® and Kleenex®, Scott® and workplace solutions, Kimberly-Clark makes the essentials for a better life.

We hold the No.

1 or No.

2 share position globally in more than...