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Manager Retention Marketing & Loyalty

The ideal candidate should have deep experience in CRM, be a strategic and analytic thinker with the ability to partner with other teams/agencies, and have a genuine commitment to the customer.

* Conceptualize and work with cross-functional teams to bring to market programs that identify and engage customers based on insights and customer behavior

* Design and partner to execute integrated multi-channel programs that focus on early life retention, stimulate brand engagement and increase customer LTV

* Develop audiences and subsequent communication plans for speaking to them, most specifically for, but not limited to, email marketing. 

* Identify trends and patterns which lead to specific insights and testing initiatives

* Take lead on cross channel consumer journey mapping and experience development

* Closely align programs with findings from customer analytics, advanced marketing analytics, and customer insights

* Manage UGG Rewards program, developing communication plans and promotional schedules. 

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