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Marketing Automation Specialist

POSITION SUMMARY: 

We are looking for a passionate, flexible, and creative individual to help drive our automated marketing strategy and execution.

The Marketing Automation Specialist is a detail-oriented, critical thinker who loves solving problems, and is comfortable with technology and enjoys constant innovation.

Enthusiastic, entrepreneurially-minded, and with a passion for learning, this individual is not afraid to tackle complex challenges in a fast-paced environment.

Key responsibilities include formulating and executing strategies and tactics for email outreach, lead nurture programs, campaign management, lead lifecycle integration with Salesforce CRM, and reporting on progress.

KEY WORKING RELATIONSHIPS:  The Marketing Automation Specialist will work closely with the Marketing Manager responsible for marketing automation and operations.

ESSENTIAL FUNCTIONS AND KEY POSITION ACCOUNTABILITIES: 

• Support MCG Health’s client initiatives involving marketing automation
• Set up, test, deploy, monitor, track, and report on marketing automation programs and campaigns; including emails (nurture, trigger, drip, ad hoc), lead scoring, webinars, events, advertising, and website activities
• Collaborate with creative services team to build engaging email content
• Develop segmented lists based on demographic criteria and behaviors like email engagement and website interactions, as needed
• Measure and analyze campaign results to identify insights and suggestions for improvement based on data (i.e.

open rates, clickthrough rates, conversions)
• Help develop documentation for templates, processes, A/B testing, and successful results
• Work with Digital Marketing Manager and Inside Sales Manager to identify needed automation tools/flows/nurture/drip campaigns
• Work with content team to implement create/implement drip campaigns.
• Audit all campaigns for accuracy, consistency, brand standards, and best practices
• Conduct quality assurance reviews of creative assets and client deliverables
• Participate in client meetings and internal brainstorming sessions
• Provide as-needed support to MCG Health’s marketing team
• Build emails, forms and landing pages to capture data across multiple systems
• Use lead scores and lead activity to evaluate and refine campaigns
• Create a database cleansing process for exclusion lists and remove cold leads from the system
• Update or remove bounced emails to keep a clean email list
• Align processes to observe best practice in regards to email compliance
• Prepare monthly analytics reports for review by leadership
• Other tasks as assigned

Minimum Qualifications
• 3+ years of marketing experience
• Minimum of two years’ experience working with automated marketing solutions, Marketo strongly preferred
• Strong project management skills including the ability to manage multiple, competing priorities
• Excellent listening, written communication, and oral present...




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