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Experiential Marketing Senior Specialist

Associated Bank is an equal opportunity employer committed to creating a diverse workforce.

We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential.

We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Applicants with a disability who need assistance applying for a position with Associated Bank are asked to email: colleaguecare@AssociatedBank.com or call: (800) 878-3282.

 

JOB SUMMARY
Responsible for creation, development, management and execution of our sponsorships and geographic marketing efforts that support the Marketing Business Plan.

Manage and oversight of experiential sponsorship planning, research and execution of business partnerships throughout the Associated Bank footprint.

The incumbent is required to possess a strong understanding of the business through sponsorship planning, development and execution of strategic marketing plans tied to sponsorships.

In addition, the incumbent needs strong understanding of the industry and market , allowing them to quickly identify event and sponsorship opportunities within the marketplace which will support and benefit the Marketing Plan.

The incumbent is required to develop and maintain strong relationships within the targeted group of constituents, including business partners and internal business lines leaders, front line colleagues as well as key internal partners including Compliance, Corporate Communications, Public Relations, Creative Services, digital and interactive marketing. 

COMPLIANCE STATEMENT
Operates in full compliance with internal policies and procedures as well as applicable regulations and laws, including but not limited to Bank Secrecy Act/Anti-Money Laundering requirements.

Responsible to report any procedure or process that doesn’t meet regulatory requirements including fraud, whether suspected or confirmed, to management.

This reporting can be done directly to any member of management, including Human Resources or Corporate Security, or can be reported through Associated’s anonymous Ethics Hotline.

KEY RESULT AREAS
Accuracy
Collaboration
Communication
Reporting
Regulation and Compliance
Strategic Planning
Strategic Thinking
Manage the implementation, coordination and successful execution of marketing programs across all channels. 
Execution includes, under the Sr Marketing Manager, the creation, launching and management of targeted events, experiences, and event marketing materials.

Responsible for the management, coordination and monitoring of event and sponsorship budget tracking and post-event budget summaries. 
Manage and coordinate communications with front line colleagues as well as internal partners to ensure successful execution by customer facing colleagues. 
Management role in the development and creation of geographic and community events/...




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