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Marketing Technology Coordinator

Katten is a firm of first choice for clients seeking sophisticated, high-value legal services in the United States and abroad.

Our nationally recognized practices include corporate, financial services, litigation, real estate, environmental, commercial finance, insolvency and restructuring, intellectual property, and trusts and estates.

Our more than 650 attorneys serve public and private companies, including a third of the Fortune 100, as well as a number of government and nonprofit organizations and individuals.

We provide full-service legal advice from locations across the United States and in London and Shanghai.

MARKETING TECHNOLOGY COORDINATOR

The Marketing Technology Coordinator is responsible for systems that support the relationship building efforts of the firm’s attorneys and the outreach efforts of the Marketing Business Development department.

Specifically, the Coordinator will perform daily operations and quality control for the Contact Relationship Management (CRM) system, InterAction, and execute marketing campaigns through the email distribution system, Tikit.

The Coordinator will also collect and report analytics across marketing technology platforms including the firm website, internal portal, email campaigns and social media channels.  Maintains professionalism and strict confidentiality in all client and Firm matters.  Duties to include but not limited to the following:

MAJOR RESPONSIBILITIES:

Perform data quality and maintenance for the CRM system including: resolving user tickets, researching and updating company/contact information, logging outreach activities, processing undeliverable emails, managing contact subscriptions and addressing requests for information (e.g., list exports, reports).

Establish and adhere to data standards/rules per laws of advertising compliance and vendor best practices.

Under the guidance of the Interaction Specialist, create and maintain the firm’s mailing and event lists in the CRM.

Execute related campaigns through the email marketing system, from inception through execution to post-campaign communication.

This includes populating contact lists, issuing marketing communications, creating event registration pages, tracking event responses and attendance, conducting daily searches for additions/changes and generating attendee identification materials.

Assist the Interaction Specialist with tracking event tasks and timelines for event organizers.

Collect campaign intelligence from the CRM and email marketing systems.

Assemble overall marketing technology analytics with data provided by the Digital Marketing Coordinator for the firm website and social media channels.

Report weekly on attorney blog statistics and related communications.

Assist the Marketing Technology Manager with team projects including upgrades and enhancements, process improvement initiatives and documentation of standards, procedures and best practices. 

NECESSARY QUALIFICATIONS:

Bachelor’s degree and 2 ye...




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