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Programmatic Director

Do you love data, music and TV? Possess a curiosity for understanding “why,” a strong work ethic and contagious personality? Want to work for one of Ad Age’s Agencies to Watch? Then we’re looking for you.

iCrossing is the marketing agency for a modern world.

We unleash potential for our clients while unleashing the potential in you. 

We’re looking for a Director to manage a team of programmatic specialists and drive business insights for our music and entertainment platform clients.

You must be highly motivated, focused yet flexible, a strong analytical thinker and able to manage data, clients and teams. 

Your Responsibilities 

Client:


* Be the critical results driver for the brand, driving success based on the brands’ KPIs


* Dig into the true business needs to create enhanced attribution models to evolve performance measurement


* Analyze 1^st and 3^rd party data to create custom audience segments for cross-channel use


* Understand clients’ website, assets and customer journey to develop tagging, DCO, and personalized messaging strategies based on these custom segments


* Own trades in multiple programmatic consoles with a deep understanding of campaign management and optimization strategy (bid management, tactics, data and audience analysis, etc.)


* Identify short and long term optimization opportunities that drive campaign results and actionable business insights


* Ensure learnings are being shared and acted upon across channels (SEM, paid social, programmatic)


* Present key findings and actionable insights to brand stakeholders


* Work with the Analytics team to develop an incrementality strategy across channels


* Be the client’s go-to for thought leadership, sharing articles, POVs and incremental opportunities on a regular basis


* Appropriately escalate and provide solutions for client challenges

 

Platform:


* Be the process expert for onboarding clients to our DSP and DMP platforms


* Identify flow of inventory trends within the DSPs based on volume of media spend, seasonality, environmental factors and marketplace changes


* Analyze verification data to improve the quality of impressions purchased


* Create workbooks and macros to help organize data strategy into actionable segments


* Regularly assess current processes to improve efficiency 

Relationship/Industry:


* Manage direct reports’ workload and development


* Support business growth by identifying upsell opportunities with current clients and assisting in new business


* Be an agency thought leader, writing POVs to share internally and externally


* Attend industry conferences, representing the agency on panels when relevant


* Evolve relationship with key media partners to ensure we’re changing how we do business together to stay ahead of the marketplace


* Actively participate in local industry communities as a positive agency spokesperson, sitting...




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