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Programmatic Director

Do you love data, music and TV? Possess a curiosity for understanding “why,” a strong work ethic and contagious personality? Want to work for one of Ad Age’s Agencies to Watch? Then we’re looking for you.

iCrossing is the marketing agency for a modern world.

We unleash potential for our clients while unleashing the potential in you. 

We’re looking for a Director to manage a team of programmatic specialists and drive business insights for our music and entertainment platform clients.

You must be highly motivated, focused yet flexible, a strong analytical thinker and able to manage data, clients and teams. 

Your Responsibilities 


* Be the critical results driver for the brand, driving success based on the brands’ KPIs

* Dig into the true business needs to create enhanced attribution models to evolve performance measurement

* Analyze 1^st and 3^rd party data to create custom audience segments for cross-channel use

* Understand clients’ website, assets and customer journey to develop tagging, DCO, and personalized messaging strategies based on these custom segments

* Own trades in multiple programmatic consoles with a deep understanding of campaign management and optimization strategy (bid management, tactics, data and audience analysis, etc.)

* Identify short and long term optimization opportunities that drive campaign results and actionable business insights

* Ensure learnings are being shared and acted upon across channels (SEM, paid social, programmatic)

* Present key findings and actionable insights to brand stakeholders

* Work with the Analytics team to develop an incrementality strategy across channels

* Be the client’s go-to for thought leadership, sharing articles, POVs and incremental opportunities on a regular basis

* Appropriately escalate and provide solutions for client challenges



* Be the process expert for onboarding clients to our DSP and DMP platforms

* Identify flow of inventory trends within the DSPs based on volume of media spend, seasonality, environmental factors and marketplace changes

* Analyze verification data to improve the quality of impressions purchased

* Create workbooks and macros to help organize data strategy into actionable segments

* Regularly assess current processes to improve efficiency 


* Manage direct reports’ workload and development

* Support business growth by identifying upsell opportunities with current clients and assisting in new business

* Be an agency thought leader, writing POVs to share internally and externally

* Attend industry conferences, representing the agency on panels when relevant

* Evolve relationship with key media partners to ensure we’re changing how we do business together to stay ahead of the marketplace

* Actively participate in local industry communities as a positive agency spokesperson, sitting...

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